Apparel Collection

Two weeks ago we added Anita Dongre’s Summer 2012 collection to our store. She is easily one of India’s leading designers with her popular labels AND and Global Desi. Her AND label, positioned as fashionable yet at a sensible price, has been hugely successful. She chose not to rest on her laurels and followed up AND’s success, with an upmarket designer label, IINTER-PRET. When we visit her place of operations at Marol Industrial Estate in Mumbai, we were suprised by the sheer size of the set up. We were even more surprised and very pleasantly so, to meet a person who commanded such a large enterprise and yet was humble to the core. At Voylla, we are happy to present this very practical and fashionable collection to you. Let us know what you think of this collection at Voylla

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Raj Shroff brings bright colours and exquisitely embroidered floral patterns to his Summer 2012 collection. In this collection he extensively uses Tulle fabric combined with applicques to create a unique look. The vibrant colours bring flamboyance and the semi-sheer Tulle portrays elegance, while the shimmering sequins on his dresses add sparkle to this collection. Exclsuively available at Voylla

Raj Shroff debuted at the Wills Lifestyle Indian Fashion Week in New Delhi in 2007 introducing a collection featuring screen prints inspired by Raghava’s paintings recreating the magic of canvas on fabric. Since then, he has designed the Sri Sri collection for Sri Sri Ravi Shankar and has showcased his designs at London Fashion Week, Pret a Porter Paris and Seoul Fashion Week.

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Regal, grandeur, royal are the words that come to mind when you see this collection from Lina Tipnis. Produced under her label, Linarika, this collection is aptly called the Maharaja collection. Inspired the styles, embroidery and jewels of the Maharajas of Kashmir, this collection features heavy embroidery and jewellery against a backdrop of rich colours.

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